Interestingly, by making people aware that the source of low fluency was irrelevant to judgement, Oppenheimer found that they overcompensated and became biased in the opposite direction. Times New Roman and italicised Juice font were used in samples to further assess the effect of fluency on rating levels. The samples of text included graduate school applications, sociology dissertation abstracts, and translations of a work of Descartes. "Anything that makes a text hard to read and understand, such as unnecessarily long words or complicated fonts, will lower readers' evaluations of the text and its author." "It's important to point out that this research is not about problems with using long words but about using long words needlessly," said study author Daniel Oppenheimer. In a series of five experiments, he found that people tended to rate the intelligence of authors who wrote essays in simpler language, using an easy to read font, as higher than those who authored more complex works. Study author Daniel Oppenheimer based his findings on students' responses to writing samples for which the complexity of the font or vocabulary was systematically manipulated. This implies that efforts to impress readers by using florid font styles and searching through a thesaurus may have the opposite effect.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |